Now in its fourth year, Indy Man Beer Con has established itself as one of the most significant events in the beer calendar, showcasing the best of Britain's modern independent brewing scene. Beer Battered is counting down to this year's event by providing a new blog every day in the week leading up to it. The Indy Man Advent Calendar will provide a series of different perspectives on the festival, from an organiser, a punter, a volunteer, a Mancunian brewery, an overseas brewery, a veteran Indy Man brewery and a newcomer. Previous days: one (Claudia Asch, organiser), two (Mark Welsby, Runaway Brewery), three (Chris Dixon, volunteer).
Today's blog gains the perspective of Adam Watson, co-owner and brewer at American craft brewery Against the Grain, who return to Indy Man this year following a successful debut in 2014.
How does Indy Man Beer Con compare to festivals in America?
IMBC was actually pretty similar to many of the better Stateside festivals. The big difference for me was that most of the brewers there are not available stateside, so nearly every beer I tried was a beer I had never had before. In the States I have usually already tried most of the beers available at a festival.
Additionally, cask is pretty rare in the States. Most festivals have none and those that do tend to have one small area for it.
What are your personal reflections on Indy Man Beer Con following your visit last year?
I'm going to have to summarize here because there was quite a lot. The festival itself was fantastic and the venue is one of the most interesting venues I have ever seen a beer festival take place in. The aesthetics were beautiful and the plethora of different rooms allowed lots of distinct experiences. The array of beers available was also very cool.
All the brewers and drinkers I spoke with were really excited about the whole thing, so it was nice to be in such a positive atmosphere. I would also be remiss if I didn't mention the collaborative brew we did with Northern Monk while I was over there - those guys are awesome.
Were there any particular highlights from last year's festival?
One of my favorite parts of the festival was the cellar sampling. Twice I was given the opportunity to lead a smaller tasting in the hallways downstairs and I really enjoyed those. The chance to pair up with another brewer and to share some details about a particular beer was extremely exciting for me.
I also really liked all the opportunities surrounding the festival itself. I spent a good deal of time at Port Street Beer House and wandering about Manchester with the other top notch brewers that came to IMBC. The meet the brewer event at Beermoth was fantastic as well.
What can we expect from Against the Grain at this year's festival?
Unfortunately I will not be in attendance this year but two of my business partners, Sam and Jerry, will be making it out there. They will also be doing collaborations with Magic Rock and Beermoth while there. Keep an eye out, they may weird your world up.
Are you keen to develop more of a presence in the UK market?
Absolutely. We have increased our production volume significantly in the last few months and we are still figuring out which markets should be getting our additional liquid. Hopefully we can start growing our presence in the UK.
What do you make of the state of independent brewing in the UK?
With the relatively small sample size I have, I'm not sure I am qualified to answer this but I'll take a crack anyway. It seems like there is a lot of innovation and growth among small brewers in the UK. I have always found it interesting to watch the differences in growing a craft scene in a country where there was little pre-existing beer culture (USA) versus a country where there is a strong traditional beer culture (UK).
Perhaps because of the strong traditional culture in the UK, it took you guys longer to get in a groove on craft brewing but things seem to be humming along nicely now.
The barrier to entry in the US is a lot higher because alcohol is such a highly regulated industry. We have to play by a lot of rules that don't apply in the UK. It looks like you guys are taking full advantage of your relatively low barrier to entry and churning out some impressive smaller brewers who are pushing the envelope of innovation in really interesting ways.